Tuesday 24 September 2013

How Popular Are Animated Music Videos?

What do the following artists all have in common?
  • Coldplay
  • Gnarls Barkley
  • Radiohead
  • Britney Spears
  • The Spice Girls
  • Daft Punk
  • Meat Loaf
  • Madonna
  • Paula Abdul
  • Rod Stewart

You’ve guessed it – all these artists have made at least one animated music video.

Oh yes, animated music videos are very, very popular!

On a surface level, we think the main reasons for such high popularity are:

  • The way colours can be played around with to visually appeal to audiences.
  • The way animated visuals can synchronize with a wide variety of musi.
  • The way the principles of colour psychology can be used to appeal to various moods, emotions and mindsets, to audiences of all ages.

All these factors contribute to the increase in download purchases of music that have animated music videos with them.

As technology becomes increasingly more accessible to the masses, many musicians are now beginning to consider incorporating animation into their music videos to help make their music stand out from the crowds.

In most animated music videos, the more common styles of animation used to create these are:
  • 2D Animation
  • Cartoon Animation
  • 3D Animation
  • Stop Motion Animation
  • Motion Graphics

Examples of Great Animated Music Videos

Here are some stills from examples of great animated music videos in recent times. Have you seen any or all of these?




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